How can leaders tap into creativity to inspire teams and solve problems? What is “whole-brain thinking,” and why does it matter for leadership? How can fostering collaboration elevate both vision and results?

In this podcast episode, Joe Sanok speaks about Layered Leadership and how to lead creatively with NYT bestselling author Lawrence Armstrong. 

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Meet Lawrence Armstrong







Lawrence R. Armstrong is a celebrated architect, artist, philanthropist, and transformational business leader. As Chairman (and former CEO) of Ware Malcomb, he propelled the firm to international prominence—with exceptional revenue growth and a culture rooted in creativity, strategic discipline, and one-team collaboration.

A modern Renaissance man, his art and leadership intersect in his acclaimed book Layered Leadership, offering a groundbreaking framework for building innovative organizations. Passionate about giving back, he leads impactful community initiatives, including efforts to end homelessness, and supports education and the arts.

Visit Lawrence’s website and connect on Instagram and LinkedIn. Find out more about Layered Leadership.





















In This Podcast



* Why creativity is important for good leadership 

* Utilizing “whole-brain thinking” for leadership

* The environment is important 

* Lawrence’s advice to private practitioners 



Why creativity is important for good leadership 



I’m inspired by building a team to work together to achieve a goal and overcome obstacles, and using creativity to do that … I think that everybody is creative. Everyone is inspired by something, and for me, utilizing anything I’m inspired by [with] creative thinking to turn that into a strategy … is exciting! (Lawrence Armstrong) 



For Lawrence, there is a connection between thinking creatively and using what insp...